Retailers and web designers alike can get caught up in the look and functionality of a store’s website, forgetting that every decision made needs to be made with your business and your user in mind. In this session, we will learn how to identify your website’s primary call to action and create online experiences that encourage conversion. Discover the design principles that have a huge impact on how people interact with and understand your website‚ – and how that can affect your company’s bottom line.