In a nutshell, marketing automation is the software that automates your business’s marketing efforts. Marketing automation software is designed to help implement, prioritize and perform your business’s marketing tasks in an efficient and effective manner.
What does that mean for you as a small business and website owner?
Travis Pflanz will guide you through the basics of marketing automation and how to get started on your WordPress website. This session covers basic components of marketing automation, beginner marketing automation strategies, tactics for creating successful assets for your marketing automation campaigns, along with tips of things to avoid and recommendations for inexpensive tools for you to use for transforming your WordPress website into an automated marketing machine.
Attendees should come ready to share their experiences, ask questions and discuss the marketing automation strategies and tactics they are currently using – if any.